Aamir Khan is one of the few socially conscious members of the Bollywood "film fraternity," as Karan Johar would put it. He has now become active with Bhopal recovery and the Narmada Bachao Andolan. I mean, if you have BJP members burning your effigy, you've gotta be headed on the right track. (I by no means think he's some noble superhuman for doing this; he's just acting like a responsible human being who has enough food on his table to look out for other people, while most other Bollywooders are not. I guess in some ways that makes him more admirable for doing all this despite being a wealthy public figure, although there are tons of broke-ass activists who get no personal recognition for the thankless pursuits they take up against all odds. Well, so it goes.)

But I'm glad people finally called him out about the whole Coke endorsement thang. He's trying to be all diplomatic about looking into the pollution issue, but come on now. You're Aamir Khan. You don't need to be selling out to some water-sucking, tooth-decaying, diabetes-churning multi-national corporation.